Bally Total Fitness
SVP and Chief Information, Digital and Operations Officer
October 2003-June 2013

Summary

Direct report to the CEO and then Board of Directors, at an industry leader in the club-based fitness market, with $1B in annual revenue and over 400 locations in US and Canada. Bally was a public company, taken private by Blackstone and then sold to JPMorgan Chase and Anchorage Capital Group. P&L responsibility of >$100M in fitness operations.

Chief Information Officer

10/2003-6/2013

• • IT turnaround and transformation into high performing team leading organizational growth including:
• — Engineering — software development, BA, QA
• — IT Operations — service desk, monitoring, NOC
• — Cyber Security
• — Business relationship management
• • Innovation management with programs including:
• — Interactive system utilizing Microsoft Kinnect for customers to visualize their bodies as they lost weight and interactive workout videos
• — iPad based membership sign-ups
• — Tracking of customer usage patterns based on wifi triangulation
• • Reduced IT operating expenses by 50% while increasing capability
• • Implementation of in club and e-commerce systems
• • Implementation of Oracle E-Business Suite
• • Implementation of multi-channel call center systems
• • Acquisition and divestiture management

Chief Digital Officer:

5/2011-6/2013

• • Social Network Marketing
• • Email Marketing
• • Direct Mail Marketing

Chief Operating Officer

5/2011-6/2013

• • Retail operations including sales, distribution, supply chain
• • Club management and membership sales over $100M
• • Customer Service
• • Facilities and Lease Management for >100 locations